Nice Advice for up coming artist
Please don't miss this article it is very important for you go through it
Step 1
Realize that no one is waiting for your music. If
people are going to become fans of your music, you must approach the promoting
of your live shows and the promotion of your CD releases with the same planning
and professionalism as the artists whom you admire have promoted their music.
Marketing music has changed radically in the age of the Internet and social
media. That technology has the potential to take your music to the world. But
knowing that it is up to you to let the world know about your
music, is an important first step to take as a responsible independent
musician.
Step 2
Avoid telling people in the music business that your
music is "good". It is a much overused and weak word. A&R reps,
music directors at radio stations, the music press, and buyers at distributors
and stores presume you think your music is "good," because you put it
out to begin with! When they listen to it, they will decide if it is the kind
of "good" music that they feel can get behind and be proud of
supporting from their position of power in the music industry. And let's face
it, it is the public who will ultimately decide if your music is “good” by
buying it or not. That’s not say, you shouldn’t talk up your music. But use
your words; shape an elevator pitch that accurately reflects what you and your
music are about.
Step 3
Use the Internet and all its tools to your
advantage. Besides having your own domain name and website where you promote
releases and shows, you’ll probably want a presence on the main social media
such as Facebook, Twitter and Instagram. But don’t over-commit your time. If
you spend all day working on social media, what happens to your music? It’s
better to skip some social media rather than do a poor or infrequent job of
staying in touch with your fanbase. And of course, you’ll want to make access
to your music easy through YouTube, Sound Cloud, iTunes Store, CD Baby and the
like. Last, but definitely not least, build and use an email list to stay
connected with your fans. Permission-based marketing using emails to your
fanbase is a proven winner—these are folks who said they wanted to stay in
touch!
Step 4
Thank people who help you. You might be surprised
how often music reviewers, DJs at college radio stations, and club bookers
don’t get thanked by artists. So, make their day by sending a card, a small
thank-you gift, or simply by giving them a shout out on the tray card of your
next CD. Some artists tend to feel they are owed something because of their
talent. Guess what... they aren't. Being grateful and thankful are essential
qualities for success. Cultivate them and watch the doors open.
Step 5
Play gigs outside of the usual clubs that cater to
your genre of music. Branch out a bit, consider gigs at schools, fairs,
festivals and perhaps parks in the summertime. So many artists think that the
only valid venues to play are the clubs. Look around, start noticing where you
see performers playing music, and ask yourself if that venue isn't a valid one
for you. Give your fans more than one place to see you perform while finding
new followers. And at every gig, be sure there is an email signup sheet. Did I
mention staying in touch with fans via emails is golden?
Step 6
Listen to other kinds of music beyond your own
particular genre. There is much to be learned from other styles. All music
offers a vast reservoir of new melodies and rhythms to experiment with, and to
incorporate into your unique sound. If the future of music promises anything,
it is the ongoing mix of old and new styles coming together in profoundly new
ways.
Remember that the record labels don't know what they
are looking for, but with any luck, they will recognize it when they hear it.
Work on developing your own signature sound rather than trying to shape
something to please A&R people or future fans. Strive to find your own true
identity through your music. And don’t feel like that once you’ve established a
musical identity that it need be set in stone. Great artists such as Bob Dylan
and Neil Young have continually reinvented their personas and music throughout
their careers.
Step 8
Create great graphics. How many logos do you have in
your brain right now that are recognizable symbols for legendary bands? You
want to build the same kind of “brand awareness” for your music by creating a
memorable logo and graphics. Make sure the logo is legible/identifiable in a
wide range of sizes and that you use it everywhere your name appears: posters,
flyers, press releases, letters, business cards, stationery, websites, and CD
covers.
Step 9
Stop making the same foolish mistakes over and over.
Insanity has been described as repeating the same habit continually while
expecting a different result. As a musician you may find yourself not wanting
to rehearse, yet frustrated that your musical abilities never progress. Or, as
a songwriter, you may get upset when you keep backing yourself into a corner
with an awkward rhyme scheme, yet find yourself continuing to use it. All of us
at times get trapped in creative dead-ends, but the way out is not through
repeating the same moves that got us there in the first place. Challenge
yourself to find new inspirations, and develop at least one new creative
technique a month.
Step 10
Don't ever stop making music. One
sure way to gain some level of success as a musician is simply to not stop
being one. There is no one timetable or path to success. Most artists termed
"overnight successes" are in reality years in the making. If you find
yourself approaching the creative act of making music as a chore, what is the
point in that? Some of the most successful musicians out there are people who
simply never stopped making their own music, performing it regularly, and
finding a comfortable way to go about doing the business of their music. They
could not not make music. Are you that passionate? Would a
part of you die without your being able to make your music? If so, just keep
doing it, the rest will follow.
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